Throughout our lives, there may come a point when we feel the need to make some major personal adjustments. Keith and Kelly Moore can certainly attest to that, as they lost a lot of weight for their grandson Elijah. However, in April 2019 the couple were surprised by an ambush makeover.
Residents of Wichita, Kansas, Keith and Kelly are the proud parents of a daughter named Jade, who’s also a mother herself now. Indeed, alongside her partner Will, she has a young son called Elijah. With that in mind, the latter has been keeping his grandparents on their toes in recent times.
However, due to the stresses and strains of trying to keep up with Elijah, Kelly and Keith decided to make some big changes in their lives. Indeed, the couple’s most significant goal was to lose a bit of weight, in the hopes that it would make things easier when spending time with their grandson.
Incredibly, Kelly managed to lose over 40 pounds during that period, with Keith also shedding some weight of his own. But while the Wichita residents could now boast a healthier look, they were in for a big surprise in April 2019. Indeed, off the back of their respective physical transformations, a familiar face turned up outside their house.
Ambush Makeover is one of the more popular segments on the Today show, as certain individuals are selected to undergo surprise transformations. The makeover itself is overseen by famous hairdresser Louis Licari and fashion specialist Jill Martin. In the spring of 2019, though, the segment underwent a significant change of its own.
Indeed, as Jenna Bush Hager took her place as the new co-host for the Today show’s fourth hour, a slightly different version of Ambush Makeover made its debut. Now viewers could directly contact the program, explaining why they wanted Jill and Louis to give them a fresh look. On that note, Kelly and Keith were the first to benefit from the updated format.
Sitting alongside Jill and Louis, Jenna and fellow co-host Hoda Kotb explained how the segment would work. The latter explains, as the camera pans over to the quartet, “Right, we’re trying something a little new today. So for the past couple of weeks, we’ve put out a call and we asked for viewers to tell us why they should be chosen for an ambush makeover.”
From here, Jenna touches upon the sheer number of people who contacted the show as a result. The co-host reveals, “So we had lots of great submissions. But it was Kelly and Keith Moore who caught our eye, so we flew them here to get them glammed up by our makeover squad.”
Meanwhile, after Hoda introduces Jill and Louis, Jenna then reveals that Keith and Kelly were completely unaware of what was to come. She adds, “Kelly and Keith had no idea they were chosen until Jill showed up at their door to surprise them, and their grandson Elijah. Take a look.”
At this point, the segment transitions to a shot of Jill standing in the Wichita sunshine, explaining what would happen next. She says, “I just landed in Wichita, Kansas, and I’m so excited. Because Kelly and Keith have no idea [that] I’m about to knock on their door, and surprise them with an ambush makeover. I can’t wait!”
The camera then cuts away to another shot of Jill, this time sneaking up on Keith and Kelly’s house. A few moments later, she appears outside of their front door, with the unsuspecting couple walking out to the porch holding Elijah. And after the fashion expert surprises them, the grandma can’t help but question why she is there.
Kelly asks Jill in complete disbelief, “What are you doing at my house? Oh my God, you! I love you!” The pair then share a warm hug, before the latter explains what’s about to happen. She tells the shell-shocked couple, “You thought we were FaceTiming you this morning.”
“But do you want to know Elijah what we’re really doing?” Jill says as she turns her attention to Kelly and Keith’s young grandchild. She then adds, “They got picked, and we’re flying them to New York to be on with Hoda and Jenna for an ambush makeover. Would that be okay?”
As Kelly tearfully accepts the offer, Jill then asks for the couple’s immediate reaction to the news. The grandmother responds, “Unbelievable. I’m like, ‘That’s Jill [from the Today show], and she’s at my house! In Wichita, Kansas!’” At this point, the camera then cuts to a shot of the quartet sat outside the porch.
Keith then hails his “amazing” wife when Jill asks about the makeover, with Kelly being posed a similar question. The latter says of her husband, “He deserves it. He works really hard.” And as the Wichita resident cradles her partner’s face, he becomes very emotional, wiping away some tears from under his glasses.
From here, the conversation turns toward Kelly and Keith’s weight loss, with the former explaining why she wanted to be a part of Ambush Makeover. On that note, she also spoke about the role that Elijah played in this situation. Indeed, in her mind, he was a pivotal factor behind her decision.
“I was finding out when I was trying to play with [Elijah] and getting down on the floor, it was too hard,” Kelly explains to Jill. She continues, “I lost a bunch of weight, and [Keith] lost some weight, and we both feel so much better. We both just feel so much better.”
However, Kelly then makes an observation about her overall appearance. She adds, “I look in the mirror and I don’t look like how I feel. We need pizzazz.” And with that in mind, Jill asks the couple if they’re “ready” for their makeover, giving them both a high-five. The fashion expert then says, “Let’s go to New York!”
The segment then transitions back to the Today show studio, with Jade, Will and Elijah joining the hosts. To preserve the big surprise, though, the youngster’s parents are wearing blindfolds ahead of the reveal. And after Hoda advises them to keep their eyes covered, Jenna starts to introduce Keith.
Jenna then says, “So we’re going to begin with Keith. Let’s take one last look at Keith before [the makeover].” At this point, the camera cuts to a shot of the Wichita resident, clad in a pair of dark trousers and wearing a grey shirt. In addition to that, his long hair still rests on his shoulders.
“Alright, let’s bring out the new Keith!” Jenna adds, as the grandfather makes his way out to the studio. Incredibly, Keith is completely transformed, wearing a dark blazer and a stylish pair of jeans. Meanwhile, his locks have been significantly trimmed, and he’s sporting a smart-looking haircut.
Keith’s new look catches the hosts completely off-guard, with Jenna unable to contain her surprise. “Oh my gosh!” she says as he walks out in front of the cameras, before adding, “What a dramatic [transformation], Keith!” As for Hoda, she asks Jade and Will to remove their blindfolds, leaving the couple in shock.
Much like Jenna, Jade and Will can’t believe their eyes as Keith stands before them. From here, Hoda then questions if he would like to see the results in the mirror just behind him. A few moments later, the grandparent slowly turns around to look at the transformation himself, drawing a warm response.
“Oh my!” Keith says with a sheepish grin on his face. “No way. Yes [I like the makeover]. Very nice.” Hoda then interjects with her own assessment of the new look, adding, “You look like a GQ model. Wow!” Then, after marveling over the makeover, she asks Louis Licari to give some details regarding his trimmed locks.
“First of all, Keith, you are probably right now the most handsome man in America, so own it!” Louis says. “Of course, it was a great transition, [Keith’s hair was] very long and now it’s very groomed. He had a few grays and we just blended them away. He won’t have to maintain this color, it’s just a great look.”
Then, while Louis is talking, Elijah makes his way over to Keith, before getting picked up by his transformed grandfather. At this point, Jenna asks Jill about the clothes he was now sporting, picking up on the smart-casual look. With that in mind, the fashion expert then provides an explanation behind the choice.
“[Keith is] still crying, this has been so emotional, this whole journey,” Jill says in response. She then adds, “I love the way you look. Kelly wanted him to have just pieces [of clothing] they loved so much, [which] means they can play with Elijah. And they just wanted this new look.”
Jill adds, “We went shopping at J.Crew, [Keith] hasn’t seen anything yet. And I’m so glad we could give this to you!” From here, Hoda asks Keith to stand with Jade and Will, before suggesting that they turn around to face the window. Much like before, the host wants to preserve the surprise of Kelly’s makeover.
After Keith and his family oblige, Hoda begins to introduce Kelly to the audience. She says, “Alright, let’s take one last look at Kelly before [the makeover].” The camera then cuts to a shot of the Wichita resident backstage, wearing a pair of jeans, a gray t-shirt and a black jacket.
Hoda adds, “Alright Kelly, let’s see the new you. Come on out!” A few moments later, Kelly walks into the studio completely transformed, drawing a hugely positive reaction from the hosts. Now the grandmother is wearing a dark shirt, a black pair of jeans and a light brown jacket.
As Kelly heads towards her family, Hoda tells the quartet to turn around, with Keith now holding a bouquet of flowers. In an incredible moment, he then shares the exact same reaction as Jade and Will upon seeing his wife’s new look. But the shocks in the studio don’t end there, though.
While Keith, Will and Jade’s mouths are agape, Kelly quickly notices her husband’s transformation, leaving her dumbstruck. “Oh my God!” she says after looking at him, breaking out into a joyous laugh. “Kelly, you’ve got to see yourself too,” Hoda responds, with the grandma still in disbelief. “Shall we?”
Kelly eventually composes herself a few moments later, getting in line with the mirror behind her just like Keith did earlier. She then turns around to see her new look, which draws another energetic reaction. The grandmother exclaims, “Wow!” before striking a pose, clearly delighted with the transformation.
As Kelly continues to take the moment in, Keith walks over to her with the flowers and gives her a big hug. At this point, she looks him up and down again in sheer disbelief, ahead of stroking the back of his newly cut locks. With the couple now standing together, Louis talks about her updated hairstyle.
“Obviously, there was once a shy, quiet girl from Wichita, who’s left the building!” Louis says with a smile. He adds, “Right now you can see [with] Kelly, I followed her gray pattern and made it bright where she was gray, kept it darker in the back where she was dark. I added a few highlights, great haircut again [like Keith’s].”
After Louis quickly touches upon Kelly’s make-up, Hoda then hands things over to Jill, who talks about the grandmother’s new clothes. The fashion expert says, “Okay, so the jacket is Chico’s and the jeans are NYDJ, six sizes smaller. And [Kelly also has] White House Black Market shoes.”
On that note, Jill switches her attention back to Keith to flag up another new item. She adds, “And [we bought] Warby Parker glasses [for] him. We changed up his frames a little bit.” At this point, Hoda looks to hear from Jade and Will, curious to get their responses to the changes.
“I’m speechless. I’m speechless. [Keith and Kelly] absolutely [deserve the makeover],” Jade says. From here, the segment finally comes to an end, with the Wichita couple stood together sporting their new looks. The heartwarming clip was subsequently uploaded to YouTube in April 2019 via Today’s official channel.
Since being posted, the video has provoked a big response online as users flocked to watch Keith and Kelly’s transformation. Indeed, the segment has earned over 73,000 views and close to 600 likes in that time. In addition to that, it’s also generated a number of comments, most of which were incredibly positive.
Meanwhile, Kelly also took to Facebook a few days after the makeover, sharing some photos of her new look. But in amongst all the supportive comments, one message stood out above the rest. User Marla Peter wrote, “Looking great Kelly. So happy you had fun, and beautiful results for both [Keith] and yourself. Another happy, exciting memory, [that’s] what life is about.”